Event Ticketing App

Role: Lead Product Designer working directly with client team and product managers.

Note: Illustrations adapted from Humaaans

Experience and Usability Audit

Client wanted to expand into a mobile solution after feedback from users. Our approach was to do a complete UX audit and identify current user needs and challenges.

  • Benchmarking and Research
  • Heuristics Evaluation
  • User Interviews
  • Google analytics review
  • Survey monkey user surveys
  • Eye Tracking, Click tracking
  • Analysis and Write-up

RESEARCH

Key Findings

  • Over 80 percent of users were on mobile, app requirements gathered
  • Identified usability issues and tracked with analytics to show areas of product that increase user drop off. 
  • Usability issues that did not allow users to create profile were discovered, product roadmap was improved.

Project goals

ONE

Create a better mobile experience for organization admins to monitor events and volunteering engagements.

TWO

Ticketing solution to scan tickets for event entry, lookup

Listening to the users

Building on customer interviews and data, we worked closely with the two primary check-in requests we received from organizers. Smaller organizations were looking for a solution that acted more as a list of all purchasers. Larger organizations were in need of a solution that was fasts, efficient, and secure at checking large groups of individuals.

We designed a flow for scanning tickets as well as manual lists for either user type that allowed for quick performance overview and synced with multiple devices checking in simultaneously.

Automating Time Cards = Less Headaches

Drawing on conversations from from Volunteers and managers we found there was a common goal, time keeping needed to be better. Volunteers were frustrated with having to manage this at every shift and were often forgetting to record hours. On the management side, time cards were vital to track performance and allocate the right staff on the right project.

Through setting automated geo-zone clock-in and clock-out prompts we were able to create a system much more precise as well as catering to both business and user goals.

Managing volunteer schedule and hour tracking

Reducing Friction, Saving Time

The current system required an administrator or manager to review time entries on a desktop, and any adjustments from the volunteers would have to be requested after the shift was completed and they were back on their desktop. Listening to our users frustrations we were able to create simple flows for the admin to review and adjust schedules in real time.

Additionally, instead of creating a cumbersome schedule experience in the app we were able to sync directly with users preferred calendar app.

Syncing to iOS calendar

Related Work